What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimizing your content so it gets cited, referenced, or surfaced by AI-powered search tools like ChatGPT, Google’s AI Overviews, Perplexity, and Microsoft Copilot. Unlike traditional SEO, which focuses on ranking on a results page, GEO focuses on getting your brand inside the AI-generated answer itself. In short: […]